THE COMPETITIVE DEVELOPMENT OF THE LIVESTOCK SECTOR: PRINCIPLES AND DIRECTIONS FOR INCREASING EFFICIENCY IN THE CONTEXT OF CONTEMPORARY CHALLENGES

Abstract

The competitiveness of the livestock industry is a crucial factor that determines its ability not only to meet the needs of the domestic market but also to successfully compete in international markets. In the context of ongoing economic, social, and environmental changes, as well as growing consumer demands, the industry must adapt to new challenges and use innovative approaches to improve production efficiency, reduce costs, and ensure sustainable development. This article analyzes the main principles of competitive development in livestock farming, identifying key strategies and directions that contribute to increased productivity, environmental responsibility, and efficient resource utilization, which are essential for ensuring stable and competitive development both at the national and international levels. The article thoroughly examines the competitive development of the livestock industry, focusing on the principles, directions, and strategies for improving the effectiveness of the sector in the face of contemporary global challenges. The authors define the competitiveness of the industry as the ability to generate a stable volume of added value through the rational use of resources, effective organization of production processes, attracting investments, and exploring new markets. Special attention is given to the characteristics of the livestock industry, such as high dependence on natural and climatic conditions, significant capital intensity, complex technological processes, seasonality of production, and the requirements for animal health and genetics, which directly affect efficiency. The authors propose a definition of competitiveness at several levels: macro level (national and international), meso level (industry and regional), and micro level (entrepreneurial or production), which allows for a comprehensive approach to analyzing and developing the industry. It is noted that achieving high competitiveness requires adapting the industry to the constantly changing economic environment, as well as actively implementing innovative technologies that increase productivity and reduce costs. The article also elaborates on strategies (approaches) for enhancing the competitive development of the livestock sector. One of the key approaches to improving competitiveness is the introduction of innovative technologies, such as automation of production, biotechnology for improving animal genetics, and modern feeding methods. Environmental responsibility also plays an important role, which includes the use of environmentally friendly technologies and sustainable agricultural practices, meeting growing consumer demand for safe products. Reducing costs through resource optimization, improving logistics, and increasing labor efficiency are critical for maintaining the industry’s profitability. Successful competitive development also depends on developing the sector’s human capital, attracting young specialists, and continuously training workers to implement innovations. Furthermore, effective marketing strategies aimed at brand creation, promoting high-quality and environmentally friendly products, and exploring new sales markets through digital platforms open up new opportunities for the development of the industry.