ECOLOGICAL ASPECTS OF STRATEGIC MANAGEMENT OF AGRICULTURAL ENTERPRISES: CHALLENGES AND PROSPECTS

Abstract

Modern agricultural enterprises face significant environmental challenges, including climate change, soil degradation, depletion of water resources, and increasing environmental regulations. These factors force producers to rethink their business models and implement strategic approaches aimed at reducing their environmental footprint. This article examines the impact of environmental factors on the agricultural sector and substantiates the necessity of integrating environmentally oriented strategic management. In particular, the implementation of precision farming technologies, organic production, circular economy principles, and renewable energy sources is analyzed. Special attention is paid to environmental risks affecting the economic efficiency of agribusiness and the opportunities for minimizing these risks through strategic innovations. The article substantiates key approaches to environmental management, including the use of digital technologies, the expansion of organic production, and the introduction of resource-saving agricultural methods. The international experience of integrating environmental strategies into agribusiness is studied, and the prospects for implementing similar initiatives in Ukraine are identified. Based on an analysis of current environmental threats and trends, specific measures are proposed to enhance the environmental sustainability of Ukrainian agricultural enterprises. The need for state support and international partnerships in the development of sustainable agricultural production is outlined. The research results indicate that the integration of environmental strategies into strategic management can contribute to long-term economic stability, improve the environmental situation, and increase the competitiveness of the agricultural sector.