ORGANIZATION OF TEACHING THE COURSE “BUSINESS COMMUNICATIONS” IN HIGHER SCHOOL BASED ON THE PRINCIPLES OF THE FUNCTIONAL-ACTIVITY APPROACH

Abstract

The high demands for systemic changes that the present day places on higher education in the training of future specialists are primarily due to the need of modern society for specialists who are competent not only in their professional field. After all, almost any field requires an ordinary employee or manager to have universal communication skills, in particular the skills of a speaker, moderator or even a mediator in business relations.The article is devoted to the problem of teaching the academic discipline ‘Business Communications’ to applicants for the ‘Master’s’ educational level at the Higher educational institution ‘Podillia State University’. The author presents his own experience of working on the course with master’s students of various specialties, since the linguistic-methodological problem remains inexhaustible, because it is due to the fact that it is the methods that determine the technologies of learning, which undergo changes in accordance with the requirements of the time. In addition, the relevance of the topic is based on the objective need for the effective formation of an appropriate communicative culture of future specialists; the need to substantiate the theoretical and methodological foundations of the formation of a linguistic personality, in whatever field it works; the development of scientific and methodological support that corresponds to current curricula and provides for the practical implementation of didactic principles of learning.The practical significance of the research is based on the fact that the approbation of the system of a functional-activity approach has been proposed, which is clearly aimed at the formation of a communicative culture of second-level education applicants; methodological techniques based on active teaching methods using the latest educational technologies have been presented. Theoretical provisions and practical results of the study can be used to improve the academic training of specialists of a wide range of fields.Individual provisions can be applied to compile teaching aids, prepare various types of teaching aids, educational and regulatory documentation, etc.