MEDIA DISCOURSE AS A TOOL FOR DEVELOPING DISCURSIVE COMPETENCE IN THE PROCESS OF TEACHING FOREIGN LANGUAGES

Abstract

The article provides a comprehensive theoretical justification and reveals the methodological potential of media discourse as an effective means of developing foreign-language discursive competence in students of higher education institutions. The relevance of the study is determined by the urgent methodological need to train specialists capable of deep critical analysis, interpretation, and production of complex messages in the contemporary globalized information space in accordance with the updated CEFR descriptors (2020). Within the framework of the research, the authors clarify the conceptual distinction between the notions of speech activity and speech performance in the context of linguodidactics. It is demonstrated that the transition from the reproductive use of language resources to the conscious and purposeful construction of one’s own utterances is achieved through engaging students in active discursive activity based on authentic materials. The authors substantiate that the genre variability of media discourse creates an authentic and dynamic environment for modelling diverse communicative situations. Particular attention is paid to the linguodidactic analysis of discourse markers of objectivity and subjectivity, as well as to the development of multimodal literacy understood as the ability to interpret the synthesis of verbal and visual components of media messages. The article proposes and tests an original stage-based model of working with media texts, which includes preparatory, analytical-interpretative, productive, and reflective stages. The analysis of students’ learning activities indicates that this approach contributes to the development of analytical thinking, argumentation skills, and the ability to adapt speech behaviour to the sociocultural and genre-related requirements of the context. It is proven that media discourse functions as an integrative tool that combines language training with the formation of media literacy and strategic flexibility of future professionals